Programmatic Ad Campaign Management
Be Everywhere and Precisely Where It Matters
With modern advertising technology, even businesses with modest budgets can reach potential customers across hundreds of different digital places and spaces. This is what "programmatic" ad campaigns are all about. With one simple campaign, your business can be everywhere.
Learn MoreProgrammatic ads shine for businesses that might:
Mass-Market Appeal
Sell products or services with broad, mass-market appeal
Geographic Targeting
Value reaching potential customers in very specific geographical places
Audio Formats
Appreciate advertising in audio formats
Find 'Em, Wherever They Might Be
Unlike task-oriented search engines or login-only social media, programmatic ad campaigns can make your business visible to different people, in different places, and at different times. TV-style video, radio, podcast, and digital billboard advertising strategies are all possible.
Get Started with Programmatic AdsGeographic Targeting
Both Micro Local and Mega Powerful
Programmatic ad campaigns can have a level of geographical precision that's unmatched compared to other forms of advertising. Targeting can be more specific than cities, towns, or neighbourhoods. We can make a mini circle anywhere on the map and work that hot spot into the strategy.
Microscopic place-based strategies can be good for:
- Retail or restaurant marketers looking to drive foot traffic
- Franchises or other organizations with complex multi-location advertising needs
- Businesses who can infer interest in their product or service based on the physical shopping activity of potential customers
One Campaign, Many Channels
Programmatic technology connects your message to audiences wherever they spend time online, on the go, or at home. Mix and match formats to match how your potential customers discover new businesses.
Reach them across the digital landscape:
Video
TV-style video ads introduce your business to audiences streaming content across apps, websites, and connected devices.
Radio
Audio campaigns reach listeners during commutes, at work, and at home through streaming radio and digital audio platforms.
Podcast
Sponsor or insert ads within podcast episodes to connect with engaged audiences who trust the voices they listen to.
Billboards
Digital billboard advertising puts your business in high-traffic physical locations with flexible, location-based messaging.
Plug and play
Adding Zero In to Your Team
We can plug into your existing company structure, whether that means working with the owner or a marketing team. We recommend budgeting for three months, after which sound conclusions about long-term potential can usually be made based on campaign patterns.
Get Strategy Review- You don't pay anything until your ads are live and being seen by potential customers
- No long-term contracts or complications
- Simple and predictable rates for Zero In's service keeps budgeting easy
- The budget for your ad campaigns can be changed by us within 24 hours of request, without penalty or negative consequences
Get a Custom Programmatic Advertising Strategy Review
Our team will study your business to assess how programmatic ad campaigns can best fit into the marketing mix.
Each custom review includes:
- a company website assessment
- campaign strategy recommendations, including guidance on which programmatic ad types are most promising
- budget recommendations
- a review of your company's past programmatic campaign results (if relevant)
- no-obligation consultations with Zero In's team