Programmatic Ad Campaign Management

Be Everywhere and Precisely Where It Matters

With modern advertising technology, even businesses with modest budgets can reach potential customers across hundreds of different digital places and spaces. This is what "programmatic" ad campaigns are all about. With one simple campaign, your business can be everywhere.

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Programmatic ads shine for businesses that might:

Mass-Market Appeal

Sell products or services with broad, mass-market appeal

Geographic Targeting

Value reaching potential customers in very specific geographical places

Audio Formats

Appreciate advertising in audio formats

Find 'Em, Wherever They Might Be

Unlike task-oriented search engines or login-only social media, programmatic ad campaigns can make your business visible to different people, in different places, and at different times. TV-style video, radio, podcast, and digital billboard advertising strategies are all possible.

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Geographic Targeting

Both Micro Local and Mega Powerful

Programmatic ad campaigns can have a level of geographical precision that's unmatched compared to other forms of advertising. Targeting can be more specific than cities, towns, or neighbourhoods. We can make a mini circle anywhere on the map and work that hot spot into the strategy.

Microscopic place-based strategies can be good for:

  • Retail or restaurant marketers looking to drive foot traffic
  • Franchises or other organizations with complex multi-location advertising needs
  • Businesses who can infer interest in their product or service based on the physical shopping activity of potential customers

One Campaign, Many Channels

Programmatic technology connects your message to audiences wherever they spend time online, on the go, or at home. Mix and match formats to match how your potential customers discover new businesses.

Reach them across the digital landscape:

Video

TV-style video ads introduce your business to audiences streaming content across apps, websites, and connected devices.

Radio

Audio campaigns reach listeners during commutes, at work, and at home through streaming radio and digital audio platforms.

Podcast

Sponsor or insert ads within podcast episodes to connect with engaged audiences who trust the voices they listen to.

Billboards

Digital billboard advertising puts your business in high-traffic physical locations with flexible, location-based messaging.

Plug and play

Adding Zero In to Your Team

We can plug into your existing company structure, whether that means working with the owner or a marketing team. We recommend budgeting for three months, after which sound conclusions about long-term potential can usually be made based on campaign patterns.

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  • You don't pay anything until your ads are live and being seen by potential customers
  • No long-term contracts or complications
  • Simple and predictable rates for Zero In's service keeps budgeting easy
  • The budget for your ad campaigns can be changed by us within 24 hours of request, without penalty or negative consequences

Get a Custom Programmatic Advertising Strategy Review

Our team will study your business to assess how programmatic ad campaigns can best fit into the marketing mix.

Each custom review includes:

  • a company website assessment
  • campaign strategy recommendations, including guidance on which programmatic ad types are most promising
  • budget recommendations
  • a review of your company's past programmatic campaign results (if relevant)
  • no-obligation consultations with Zero In's team
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